Osaühing Initiative
RegisteredPrivate limited company (OÜ)Registry code 10459952
Key factsPõhja-Tallinna linnaosa, Media representation
- Registry code
- 10459952
- VAT number
- EE100202753
- Registered
- 16 Jun 1998
- Address
- Harju maakond, Tallinn, Põhja-Tallinna linnaosa, Paldiski mnt 20Harju maakondTallinnPõhja-Tallinna linnaosa
Base map and address location: Estonian Land and Spatial Development Board - Main activity
- Media representationEMTAK 73121
- Capital
- €2,556
- Financial year ends
- 31.12
- Contacts
- Emailinitiative@initiative.ee
- Phone+372 5133001
- Websitewww.initiative.ee
Revenue
€19.6M−5.1%
2025 annual report
Net profit
€565K−9.1%
2.9% profit margin
Employees (FTE)
17−15%
2025 annual report
Average gross salary
€3,280
Estimate, Q2 2026
Performance
RIK, annual reports
Revenue by activity
From the 2025 annual report
- 73121Media representationmain activity€19,413,16499%
Revenue by country
From the 2025 annual report
- Eesti€16,824,77286%
- Soome€1,040,9135.3%
- Leedu€828,2524.2%
- Suurbritannia€695,3683.5%
- Läti€105,7730.5%
- Šveits€104,5160.5%
- Rootsi€3,8640%
- Belgia€1,4120%
- Müük Euroopa Liidu riikidele, muud€00%
Compared with its industry
The company beside Statistics Estonia's averages for activity 73 Activities of advertising, market research and public relations.
Gross monthly wage
137% of the industry average
- Company, estimate Q2 2026€3,280
- Industry average 2025€2,400
- Industry median 2025€2,055
Revenue per employee
472% of the industry average
- Company 2025€1,153,228
- Industry average 2024€244,400
Source: Statistics Estonia (PA103 gross monthly wage, EM001 labour productivity per person employed). The company wage is estimated from labour taxes paid; revenue per employee comes from the annual report. Statistics Estonia uses EMTAK 2008 activities.
Management
- Heiki KoitlaJuhatuse liige, since 16 Jun 1998
- Indrek SoomJuhatuse liige, since 10 Feb 2011
Owners
- OÜ Playground AdvertisingOsanik, since 01 Sept 202384.98%
- S.I. OÜOsanik, since 01 Sept 202315.02%